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946: Michael McQueen | Mastering the Art of Changing Minds
The Jordan Harbinger Show
Cig Campaign: The Impact of Cognitive Dissonance on Changing Behavior
People who were smokers lectured children about the dangers of smoking but continued smoking themselves. When the children confronted the smokers, pointing out their hypocrisy, the smokers were prompted to hand out a quit help line number. This led to a 32% increase in calls to the help line within 30 days and sustained elevated traffic for the next six months. The smokers, upon verbalizing their knowledge about the harms of smoking to the children, experienced cognitive dissonance, prompting them to seek ways to address the inconsistency between their beliefs and actions.
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