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How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
Lenny's Podcast: Product | Growth | Career
The Importance of Empirical Evidence in Building Mobile Apps
Building successful mobile apps requires a commitment to empirical evidence derived from repeated testing and real-world observation rather than mere theoretical assumptions. Engaging with target audiences directly and actively observing their interactions with apps is crucial. Over time, refining the app development process leads to significant efficiencies; for instance, initial apps may take a year to build, while later iterations can be completed in just weeks. Establishing a reproducible testing process greatly enhances the likelihood of success, as it fosters a systematic approach to refining ideas and minimizing risks associated with consumer products. This approach enables teams to generate multiple iterations and seek constructive feedback through diverse distribution channels like schools and hobbyist communities, even amidst persistent challenges and failures. Embracing this iterative learning process ultimately strengthens the development trajectory and mitigates the unpredictability of consumer response.
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