Why Uncertainty Matters: Margaret Heffernan
Wisdom From The Top with Guy Raz
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Rebecca Hosking, a BBC cinematographer, demonstrated the unexpected power of small-scale experiments
- After her documentary about ocean pollution failed to garner attention, she shifted her focus
- She successfully convinced her village shopkeepers to go plastic-free
- This small change attracted global media attention, influencing plastic policies worldwide
- This demonstrates that in complex situations, small, localized actions can have a greater impact than large-scale awareness campaigns
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