070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These
Nathan Barry Archive
00:00
Understanding the Jobs Your Customers are Trying to Get Done
The theory is about what drives people to buy, and it's based on the idea that understandingwhat a buyer is trying to achieve is more important than their attributes/nPeople seek out products to make progress in their lives and hire products to help them with specific jobs/nFocusing on the job that a person is trying to get done and the circumstances surrounding it can help product companies innovate/nOne on one interviews with customers can be a powerful tool for marketers to understand a buyer's world and lead to more compelling marketing that resonates
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