070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These
Nathan Barry Archive
Understanding the Jobs Your Customers are Trying to Get Done
The theory is about what drives people to buy, and it's based on the idea that understandingwhat a buyer is trying to achieve is more important than their attributes/nPeople seek out products to make progress in their lives and hire products to help them with specific jobs/nFocusing on the job that a person is trying to get done and the circumstances surrounding it can help product companies innovate/nOne on one interviews with customers can be a powerful tool for marketers to understand a buyer's world and lead to more compelling marketing that resonates
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