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How to Get Your First 1,000 Users
Founder's Journal
Utilizing Press Coverage for Startup Growth
Press coverage can be a significant growth strategy for startups, contrary to common advice. Over 20% of successful consumer startups have attributed their early growth to press coverage. Having a compelling story and consistent news updates can help attract reporters' interest. Startups should highlight the most interesting aspects of their products to engage the average consumer. Utilizing PR as an untapped growth channel can lead to early user acquisition. Founders can leverage their own platforms to create buzz around product launches and generate their own news, showcasing the potential for self-promotion in today's digital age.
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