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How To Identify & Captivate Your Tribe
Dan Kennedy's Magnetic Marketing Podcast
The Power of Alienating: Finding Your Tribe and Becoming a Leader
When speaking to an audience, half loved me while the other half were skeptical. But that's exactly what you want - to create powerful differentiation. Be okay with alienating some and embrace your unique viewpoint. By finding your tribe and becoming a leader they can believe in, you'll have loyal followers who will do anything for you. Those are the customers you want.
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