Building a Cult Brand: The Power of Intentional Branding Elements

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Creating intentional branding elements, such as a hand signal like the O gesture, can help build a more cult-like brand identity. By consistently using such elements across different platforms and events, and gaining the endorsement of influencers and target audience members, a brand can establish a unique and memorable identity that resonates with its followers and creates a sense of belonging and community.

Episode 607: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk to Dan Porter ( https://x.com/tfadp ) about selling his app for $200M after just 6 weeks plus stories about Richard Branson, Ari Emmanuel & building cult brands.

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Show Notes:

(0:00) Intro

(1:29) Story behind OMGPop gaming company

(5:23)Creating viral mobile game Draw My Thing (now Draw Something)

(12:02) 25 million users a day, 1 million drawings every 5 seconds

(24:10) Zynga bought the game for $200M 6 weeks after launch

(32:30) The real power of money

(38:32) Working with Richard Branson and Ari Emmanuel

(47:44) Building Overtime (creating a brand that is part of culture)

(52:28) The Travis Scott effect

(1:06:45) Dan's life advice

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Links:

• Overtime - https://overtimeelite.com/

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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano