Our buddy sold his app for $200M in just 6 weeks?!
Jul 10, 2024
01:18:33
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Dan Porter, who sold his app for $200M in just 6 weeks, shares insights on creating the viral game Draw Something, working with Richard Branson and Ari Emmanuel, and building a cult brand with Overtime. The discussion also touches on the power of money, the Travis Scott effect, and life advice for success.
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Quick takeaways
Successful app sales can happen quickly, generating massive returns.
Building a strong brand culture involves unique interactions and merchandise.
Embracing authenticity in storytelling can create deeper consumer connections.
Deep dives
Creating Hit Social Apps and Leading in Education, Entrepreneurship, and Branding
The podcast episode discusses the journey of Dan Porter, who achieved success in various fields like creating hit social apps, leading in education, entrepreneurship, and branding. The speaker shares Dan's accomplishments, including developing successful social apps, impacting education, working in Hollywood, and owning a sports league, all of which aligned with the speaker's aspirations. Dan's diverse achievements and experiences resonated with the speaker, highlighting his multifaceted career.
The Rise and Fall of OMG Pop and the Success of Draw Something
The podcast delves into the story of OMG Pop, a gaming website, and the success of the game Draw Something. The episode narrates the challenges faced by OMG Pop, including competition from Farmville, financial struggles, and decision-making processes regarding the future of the company. It highlights the strategic shifts made by Dan Porter, the development of Draw Something as a last-ditch effort, and its unexpected massive success, garnering millions of downloads and becoming a global sensation.
Lessons in Game Design, Business Ethics, and Humor in Work Culture
The podcast episode explores Dan Porter's approach to game design, emphasizing simplicity and accessibility in games like Draw Something. It also delves into ethical business decisions, such as supporting employees and impacting their lives positively, even after the company's sale. Moreover, it showcases the use of humor and personal charisma in work culture, drawing parallels between Ari Emanuel and Richard Branson's leadership styles and their distinct yet effective approaches in fostering company culture and success.
Building a Cult Brand through Community Engagement
Creating a sense of community through unique interactions, like creating hand signs and exclusive merchandise, can foster engagement and loyalty. By focusing on interactions that resonate with the audience and allowing them to feel like active participants in the brand, such as using a hand symbol as a unifying gesture, a brand can cultivate a dedicated following.
Embracing Personal Authenticity and Nurturing Passion
Encouraging individual authenticity in personal interactions and storytelling can lead to deeper connections with the audience. By sharing humanizing stories, embracing diversity, and understanding the core emotional and cultural aspects that resonate with consumers, a brand can create a narrative that transcends traditional marketing approaches, fostering a loyal and dedicated following.
(5:23)Creating viral mobile game Draw My Thing (now Draw Something)
(12:02) 25 million users a day, 1 million drawings every 5 seconds
(24:10) Zynga bought the game for $200M 6 weeks after launch
(32:30) The real power of money
(38:32) Working with Richard Branson and Ari Emmanuel
(47:44) Building Overtime (creating a brand that is part of culture)
(52:28) The Travis Scott effect
(1:06:45) Dan's life advice
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Links:
• Overtime - https://overtimeelite.com/
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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd
My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
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