The Science of Why You Eat When You're Not Hungry–And How to Stop | Judson Brewer
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Identifying a Bigger, Better Offer
The concept of 'identifying a bigger, better offer' involves leveraging reward-based learning to propel more rewarding behaviors. It involves becoming disenchanted with old habits and gravitating towards more rewarding alternatives. This process is driven by the understanding that our feeling body is stronger than our thinking brain. By comparing experiences and letting the feeling body be the decider, individuals can naturally choose the more rewarding option. This can be exemplified by opting for healthier food like blueberries over unhealthy options like gummy worms, based on the feeling of the last experience rather than just cognitive knowledge.
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