Navigating Challenges in CEO-CMO Relationship and Marketing Evolution

The CEO's lack of deep marketing knowledge can be a pain point for the CMO, who can help by exposing the CEO to innovations through experiences like attending tech events. It was surprising to see the disconnect between CEOs and CMOs in prioritizing marketing. It's crucial for CEOs and CFOs to believe in and champion marketing efforts. Marketing has evolved significantly with the rise of technology, leading to a need for constant adaptation and testing to cater to diverse customer behaviors. Despite marketing being often cut in difficult times, companies that invest in marketing tend to outpace competitors post-crisis by unlocking growth levers. Transparency in demonstrating how marketing investments translate into value is essential for success.