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Coaching Business Tips To Boost Your Revenue
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The Value of Different Product Levels in a Sales Funnel
The value of a product doesn't have to be a one-time purchase of $2,500, but rather the lifetime value. This concept is important to keep in mind. As you move up the ladder, offering higher-priced products, it may seem daunting to have a $25,000 product. However, this can be achieved by providing additional value, such as a year of consulting at $2,000 per month. Each level on the ladder helps people in different ways, saving them time, money, and helping them grow faster. The ladder consists of a free level with content, followed by information-only products, one-on-one coaching calls, and additional features like a community or network.
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