I Want To Know

Coaching Business Tips To Boost Your Revenue

Oct 18, 2023

Dr. Corey Wilks, psychologist and coach, shares coaching business tips on pricing, selling courses, and branding in the creator economy. Key topics include value ladder strategies, hybrid coaching models, aligning core values, converting live courses, and defining and reaching your potential.

48:26

Creator website

Episode guests

Corey Wilks

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Quick takeaways

When creating a value ladder, narrow the focus and align all products towards a specific type of creator.

When converting a live course into a self-paced version, maintain live components for engagement and offer a package deal for flexibility.

To build a personal brand around 'fulfilling one's potential,' define it within the context of the targeted audience and their specific challenges.

Deep dives

Narrowing the Focus of Value Ladders

When creating a value ladder, it is important to narrow the focus and align all products and services towards one specific type of creator. This ensures that all products speak to the same audience and encourages customers to progress up the ladder, rather than only being interested in one specific offering.

Using Analogies to Explain Your Niche

01:23

The Value of Different Product Levels in a Sales Funnel

01:24

Introduction

3min

Constructing a Value Ladder in the Creator Space

9min

Exploring a Hybrid Model for a Coaching Course

2min

Building a Life and Business Aligned with Core Values

2min

Coaching Sessions and Converting Live Courses

10min

Defining and Reaching Your Potential

23min

Today, my guest on the I Want To Know podcast is Dr. Corey Wilks. Corey is a psychologist and coach who helps creators reach their potential. He has worked with some of the top creators and communities in the creator economy space to help them build fulfilling lives and thriving businesses. Now he shares these insights in his newsletter, Creator Alchemy, where he explores topics like the psychology of human flourishing, online business, and content creation. You can find his work at coreywilkspsyd.com or connect with him on Twitter @CoreyWilksPsyD.

If you're looking for coaching business tips about how to price your offers, sell more courses, and create a brand that attracts your ideal clients, you've come to the right place.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

07:30 - Value Ladder Example: The Secret To Pricing Multiple Products

21:59 - How To Sell More Courses By Offering Two Versions Of Yours

38:18 - This Simple Brand Strategy Mistake Is Killing Your Brand

Show Notes

👉 Watch this episode on YouTube

The Niche Definer: https://joshspector.gumroad.com/l/nichedefiner

Get 50% Off: Enter niche25 at checkout

To Connect with Corey Wilks:

Website: https://coreywilkspsyd.com/

Twitter: https://twitter.com/CoreyWilksPsyD