Dr. Corey Wilks, psychologist and coach, shares coaching business tips on pricing, selling courses, and branding in the creator economy. Key topics include value ladder strategies, hybrid coaching models, aligning core values, converting live courses, and defining and reaching your potential.
When creating a value ladder, narrow the focus and align all products towards a specific type of creator.
When converting a live course into a self-paced version, maintain live components for engagement and offer a package deal for flexibility.
To build a personal brand around 'fulfilling one's potential,' define it within the context of the targeted audience and their specific challenges.
Deep dives
Narrowing the Focus of Value Ladders
When creating a value ladder, it is important to narrow the focus and align all products and services towards one specific type of creator. This ensures that all products speak to the same audience and encourages customers to progress up the ladder, rather than only being interested in one specific offering.
Transitioning from Live to Self-paced Courses
When converting a live course into a self-paced version, it is important to consider what elements generated the most energy and excitement in the live sessions. These elements can be maintained as live components in the hybrid model, giving participants opportunities for live interaction and social engagement. Additionally, offering a package deal that includes both the self-paced and live courses can cater to different preferences while satisfying the need for flexibility and real-time support.
Building a Personal Brand around an Abstract Concept
To build a personal brand around an abstract concept like 'fulfilling one's potential,' it is crucial to define the concept within the context of the targeted audience. This can be achieved by specifying the audience, such as 'creators and entrepreneurs,' and targeting a specific challenge they face, like overcoming fear or facing personal demons. By adding these specific elements, the brand becomes more tailored, attracting the right audience while repelling those who do not resonate with the defined challenges or characteristics.
Creating Tension and Focusing the Brand
Creating a strong brand involves defining specific characteristics that differentiate it and make it attractive to the ideal audience. By carving out a niche within the abstract concept of fulfilling one's potential, the brand can narrow its focus and attract those who align with its unique proposition. This can be done by defining the transformation and the specific challenges or prerequisites that come with it, such as targeting individuals who are ready to face their fears or invest a significant amount of time to reach their potential.
Ideal Audience and Niche Focus
Understanding the ideal audience for the brand is crucial to honing the messaging and attracting the right customers. By defining the ideal audience in terms of their awareness of what they want, such as those who already have a clear vision of their goals, versus those who need help figuring out what they want, the brand can position itself more effectively and align with the desired customer base.
Today, my guest on the I Want To Know podcast is Dr. Corey Wilks. Corey is a psychologist and coach who helps creators reach their potential. He has worked with some of the top creators and communities in the creator economy space to help them build fulfilling lives and thriving businesses. Now he shares these insights in his newsletter, Creator Alchemy, where he explores topics like the psychology of human flourishing, online business, and content creation. You can find his work at coreywilkspsyd.com or connect with him on Twitter @CoreyWilksPsyD.
If you're looking for coaching business tips about how to price your offers, sell more courses, and create a brand that attracts your ideal clients, you've come to the right place.
Here are some of the most valuable moments in our conversation:
00:00 - Introduction
07:30 - Value Ladder Example: The Secret To Pricing Multiple Products
21:59 - How To Sell More Courses By Offering Two Versions Of Yours
38:18 - This Simple Brand Strategy Mistake Is Killing Your Brand
