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SaaStr 747: Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s CEO and Founder Jason Lemkin
The Official SaaStr Podcast: SaaS | Founders | Investors
Experience with the Product Matters in Sales
Having experience with the product is crucial in sales. The speaker learned this from Brendan Cassidy, who was an early user of the product they were selling and had extensive hands-on experience with it. The speaker realized that many salespeople today suffer from burnout, are reluctant to travel, and prefer looking at dashboards over engaging in field work. Some VPs of sales even quit when they could have transitioned to a fractional CRO role with multiple clients.
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