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DTC POD: How The Best Brands Are Built cover image

#322 - 8 Simple Frameworks to Grow a Massively Profitable Consumer Brand with Sabir Semerkant

DTC POD: How The Best Brands Are Built

NOTE

Optimize Website Speed for User Engagement

The speed at which a website loads is crucial for user engagement. A slow tech stack can significantly impact the loading time, leading to high bounce rates. In a world where platforms like TikTok, Instagram Reels, and Amazon have trained users to make split-second decisions, a website must load within 1.7 seconds to capture user engagement. Blaming slow loading times on cellular networks is not the solution; instead, the focus should be on optimizing the website's performance. Every additional second in loading time beyond 1.7 seconds decreases user engagement, emphasizing the importance of optimizing website speed for user retention.

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