Our conversation with growth strategist Sabir Semerkant is filled with actionable insights on thriving in the e-commerce landscape.
Sabir’s approach to e-commerce growth is holistic. He emphasizes constant improvement and a strong understanding of one's business foundations. His advice invites brands to explore a growth path that's not reliant on temporary fixes but solidifies lasting customer relationships and strong business workflows.
Don’t miss this opportunity to get an expert’s take on fueling your strategy and growth.
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On this episode of DTC Pod, we cover:
1. Sabir Semerkant’s 8D Method
2. The Importance of Mobile Optimization
3. Key Dimensions for E-Commerce Success
4. Storytelling in Marketing
5. Customer Experience and Branding
6. The Importance of Customer Centricity
7. Value Creation and Strategic Pricing
8. E-Commerce Platform Optimization
9. Growth and Operational Strategies
10. Logistics and Fulfillment
Timestamps
10:48 Setting goals, improving KPIs every day by 1%
12:10 The Rapid 2X and Mastermind programs and the 8D Method
13:46 Consistent improvement vs. quick transient optimization dilemma
18:21 The importance of measuring all aspects of business for success
20:17 The risks of relying solely on paid advertising, the importance of building a brand
24:43 The dangers of discounting and how it could hurt a business
28:12 Storytelling in marketing, building an emotional connection with customers
32:32 Optimizing tech stack for attention span, earning audience engagement
37:44 Free tool for measuring site speed to improve performance and conversion
39:10 Mobile optimization and why it is important
42:25 Product positioning and brand building, paying attention to what customers care about
45:33 The importance of authenticity in branding
48:43 Putting customers at the center of a business, creating buyer personas
53:15 Strategic pricing, cultivating brand loyalty through content
01:00:11 Factors to consider when choosing the right tech stack
01:08:42 Choosing the right third-party logistics and operations partners
01:13:58 Finding and hiring the right people to help a business grow
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
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• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
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DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content
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Sabir Semerkant - Founder of GROWTH by SABIR
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
DTC POD: How The Best Brands Are Built