When you're addicted to something, giving up the addiction means giving up fun. Th is something i've seen in any kind of adiction. So let's take alcohol addiction for example. I can go to parties and be sober. But like having a couple of cold beers, like our going in the pool, and like having a cold beer, like it just enhances my life. And so the struggle against adiction, this is actually what makes it so devastating, is that when you have someone who's addicted to something and you ask them to give it up, what they're doing is lowering the cap of happiness on life from a hundred% to 75%, 80%.