The Ethics of Influence

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Influence can be messy and sketchy, but it can also be powerful. Our job is not to control or manipulate people, but to help them make decisions. Spellwork may involve unethical magic, but it can still be used in certain circumstances. As a copywriter and intuitive business owner, my role is not to convince or sell, but to assist in decision-making and alleviating pain. Consider when you're unsure about buying a product.

Community vs. audience, what's better? How can you create Superfans? Can you start your business without a community? How can spellwork help you build a community? All these questions and more are answered on today's pod where Michelle dives into the what and the how of building a magical community to support the business goals of your dreams!

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