Jong Beleggen, de podcast cover image

171. Competitive Advantage Period (met Kevin Schoovaerts) | € 406.800

Jong Beleggen, de podcast

00:00

*ROIC and growth model of licensing business (coca cola & McDonald's) *

Coca Cola heeft de ROIC de afgelopen vier jaar zien stijgen van 11-12% naar 14%, door over te schakelen naar een groeimodel vergelijkbaar met dat van McDonald's. Ze zijn overgestapt van eigen bottelactiviteiten naar franchise, waardoor ze nu hun licentie aan bottelaars verkopen. Dit verhoogt hun marge en ROI, maar heeft weinig impact op de groei. Een hoge ROIC zonder groei is nog steeds niet gunstig.

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