#38: Andrea Fausett
The BetterLife Podcast: Wealth | Real Estate Investing | Life
Defining Your Business Focus and Mission Statement
The first step in starting a business is to identify your target audience and clearly define what you do in a single sentence. Being able to concisely describe your business's mission and who you serve is crucial for success. It helps in refining your focus and ensuring that you are specific enough in your offerings. For example, one individual articulated their mission as 'helping women change their lives through fitness and health' while another expressed their mission as 'helping people build wealth without losing their soul.' Both statements effectively communicate the target audience and the mission of their businesses.
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