Evolution of Digital Analytics and Tracking

Digital analytics and tracking in social media platforms and search engines have evolved over the years. In the past, Facebook displayed posts even without permission, Google provided detailed organic keyword data, and Twitter offered comprehensive analytics. However, significant changes occurred between 2014 to 2017, including the loss of data due to privacy concerns and ad blockers. The shift towards paid analytics services and the decline of third-party cookie data tracking has impacted how businesses gather insights from online platforms.