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A New Era of Digital Marketing is Upon Us
To The Point - Home Services Podcast
Monetize Existing Customers Before Seeking New Ones
Understanding the customer base is crucial for business growth; monetizing existing customers is significantly more cost-effective than acquiring new ones. By optimizing the shift toward maximization of revenue from existing customers, businesses can reduce their reliance on new customer acquisition. Retention is often hindered not by the quality of service but by customers' forgetfulness regarding the brand, highlighting the importance of consistent brand visibility and reminders. In an era of information overload, maintaining brand presence through traditional marketing techniques like stickers and media engagement remains vital as consumers prefer to recall what feels necessary while relying on easy access to information for everything else.
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