AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
Drive More Conversions With BOFU Content (No Keyword Research) ft. Lashay Lewis
Distribution First
Starting Bottom of the Funnel for Marketers
The choice of where to start in a marketing strategy depends on the company's goals. For brand awareness and thought leadership, it's best to start at the top of the funnel, while for conversions and signups, beginning at the bottom is more beneficial. Starting at the bottom of the funnel allows for easier tracking and showcasing of value, as it's closer to the conversion point. Unlike top-of-funnel strategies that might involve long sales cycles and extensive tracking, bottom-of-funnel strategies aim at immediate conversions like clicking on demo buttons or free trial offers to demonstrate value quickly.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode