Drive More Conversions With BOFU Content (No Keyword Research) ft. Lashay Lewis
Distribution First
00:00
Starting Bottom of the Funnel for Marketers
The choice of where to start in a marketing strategy depends on the company's goals. For brand awareness and thought leadership, it's best to start at the top of the funnel, while for conversions and signups, beginning at the bottom is more beneficial. Starting at the bottom of the funnel allows for easier tracking and showcasing of value, as it's closer to the conversion point. Unlike top-of-funnel strategies that might involve long sales cycles and extensive tracking, bottom-of-funnel strategies aim at immediate conversions like clicking on demo buttons or free trial offers to demonstrate value quickly.
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