The speaker openly engaged in public research for developing their business idea by interviewing founders of existing companies like Chief, Tiger 21, Informa, and VISTAGE on a podcast, discussing their business models, strengths, weaknesses, and success factors. By transparently examining the pros and cons of various membership and community-based businesses in front of an audience, the speaker reverse engineered their business model using the insights gained from the SWOT analysis conducted during these discussions.

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