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197 - Build Your Personal Brand — with Daniel Priestley
The Futur with Chris Do
The Role of Data Analytics and Social Media in Trump's Successful Campaign
Social media engagement was a key factor in Trump's successful campaign in 2016/nData analytics company Cambridge Analytica utilized hyper personalization to target specific segments of data on Facebook/nCampaigns were tailored to the issues that mattered most to each individual, increasing the effectiveness of their message
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