Mastering Crisis is Everything: Jeff Jones of H&R Block, Uber, Target
Wisdom From The Top with Guy Raz
Striving for Growth Through Brand Relevance
Amidst the struggle of a classic American apparel brand like the GAP, the focus for reigniting the brand lay in establishing contemporary relevance. The key direction was to drive growth through maintaining brand relevance globally, evoking nostalgic sentiments and memories from the past. The challenge resided in adapting to the evolving market landscape, making it imperative to reinvigorate the brand's connection to consumers by ensuring its relevance in the present.
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