RV207 - Chris Walker’s LinkedIn Playbook
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Measure Everything by Core Metrics
Establish a consistent framework for measuring the effectiveness of all marketing programs, using core metrics to compare performance across channels. Different channels may require different attribution methods, but ultimately, each program should be evaluated based on its cost and the generated results to assess return on investment (ROI). Advertising channels like Google Ads and trade shows can have varying degrees of success, often resulting in low returns. Understanding the cost-effectiveness of platforms, such as LinkedIn, is crucial as their operational expenses can significantly influence outcomes.
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