AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
RV207 - Chris Walker’s LinkedIn Playbook
B2B Revenue Vitals
Measure Everything by Core Metrics
Establish a consistent framework for measuring the effectiveness of all marketing programs, using core metrics to compare performance across channels. Different channels may require different attribution methods, but ultimately, each program should be evaluated based on its cost and the generated results to assess return on investment (ROI). Advertising channels like Google Ads and trade shows can have varying degrees of success, often resulting in low returns. Understanding the cost-effectiveness of platforms, such as LinkedIn, is crucial as their operational expenses can significantly influence outcomes.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode