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A Product Market Fit Show | Startup Podcast for Founders cover image

Sean Ellis led growth at Dropbox—& invented growth hacking. Here's his step-by-step growth guide. | Sean Ellis, creator of the PMF test & best-selling author of Hacking Growth.

A Product Market Fit Show | Startup Podcast for Founders

NOTE

Focus on Experience Over Awareness

Startups face a significant challenge in breaking through the clutter of 4,000 to 5,000 daily advertisements, as their limited budgets cannot compete for awareness. Instead of solely focusing on building awareness through ads, startups should prioritize creating meaningful experiences for potential customers. By being one of the few new experiences consumers encounter weekly, startups can foster stronger brand affinity and create memorable interactions that drive growth and success.

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