Ai Agents: The Future Marketers You Can't Afford to Ignore
Marketing Against The Grain
The Evolution of AI Personal Assistants
The competition between companies like Google and OpenAI revolves around creating efficient AI agents that can act as personal assistants, performing tasks on behalf of users and pushing search processes into the background. This shift in human behavior due to AI advancements will necessitate a period of adjustment to understand the new buyer and consumer behaviors that will emerge. Access to information is becoming a commodity, leading to a transformative period in how individuals interact with the internet and utilize AI tools.
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