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RV140 - Unlocking the Potential of Connected TV in B2B Advertising
B2B Revenue Vitals
Repurpose Content for Connected TV Ads
The speaker recommends repurposing YouTube videos for connected TV ads, highlighting that the production quality is suitable for this format and could potentially resonate more with audiences. They emphasize the impact of advertising through platforms like YouTube retargeting, connected TV, and podcasts, even though these methods may pose challenges in targeting and tracking. The speaker stresses the importance of creating native content to stand out on channels where the message can be fully absorbed by a wider range of audiences.
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