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Diverse Marketing Strategies and Results
The company implements various marketing strategies, including B2B and D2C approaches like meta Google ads, giveaways, partnerships, and collaborating with dental influencers. The returns from social media ads vary based on influencers, with exceptional results during Q4, achieving a 4.5X return. Currently, the return is between 2.5X and 3X. The company primarily focuses on direct-to-consumer sales, with 90% of efforts directed there. Additionally, they engage in CE courses with dentists, participate in trade shows, and face competition from similar products.