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The Art of Storytelling in Healthcare | Moderna Chief Brand Officer Kate Cronin and Digital Health Advisor Chrissy Farr
The Heart of Healthcare
Occupying a Space in the Consumer's Mind
Ads that evoke positive emotions or represent unattainable luxury successfully occupy space in consumers' minds. Healthcare brands struggle to achieve this due to lack of strong associations. Moderna aims to hold a significant place in consumers' minds beyond just being a COVID company by becoming a trusted partner in various health categories. CVS is admired for its personalized customer service and evolution towards health-focused initiatives, which have helped it stand out in the healthcare industry.
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