The Heart of Healthcare | A Digital Health Podcast cover image

The Art of Storytelling in Healthcare | Moderna Chief Brand Officer Kate Cronin and Digital Health Advisor Chrissy Farr

The Heart of Healthcare | A Digital Health Podcast

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Occupying a Space in the Consumer's Mind

Ads that evoke positive emotions or represent unattainable luxury successfully occupy space in consumers' minds. Healthcare brands struggle to achieve this due to lack of strong associations. Moderna aims to hold a significant place in consumers' minds beyond just being a COVID company by becoming a trusted partner in various health categories. CVS is admired for its personalized customer service and evolution towards health-focused initiatives, which have helped it stand out in the healthcare industry.

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