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Marketing Against The Grain
Exploring Database Segmentation and AI Impact on Customer Experience
Segmenting your database into best-qualified, medium-qualified, and cold leads helps optimize prospecting efforts. Utilizing AI can enhance customer experience, particularly in customer support. The advent of AI raises questions about the second-order impacts and the scarcity of attention in a saturated market. AI's role in transitioning from traffic acquisition to attention acquisition in marketing offers leverage to maximize customer experience and address evolving strategic needs.
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