Dwayne Johnson, aka The Rock, became a billionaire without even talking about business. This made me question what I was doing wrong. I realized that if someone is making more money than me, they must be better at the game of business in some way. So, I decided to set aside my ego and look for lessons. Later, during a conversation with a famous friend, I discovered the power of building a personal brand. Despite the downsides of fame, like receiving weird messages and threats, my friend said he was happy to pay that price for the impact he wanted to make. This changed my perspective and motivated me to build my own personal brand. I realized that if someone is more successful than me, it's an opportunity to learn from them. So, I stopped thinking they had it easy or took shortcuts. Instead, I focused on improving myself. This story taught me a valuable lesson and now I want to transfer that belief to you. Don't be afraid to learn from others and embrace the challenges of building your own success.
“Give, give, give and you will get without losing goodwill or slowing down your audience growth.” In this episode, Alex (@AlexHormozi) discusses the importance of post-free content as the cornerstone of building a personal brand and growing an engaged audience. He shares his experience of building a 5 million-person audience in 24 months and provides tips on how to create effective content units that hook, retain, and reward audience attention.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:38) - Post Free Content I
(7:14) - Post Free Content II
(23:57) - Free Goodwill
(36:18) - 7 Lessons From Making Content
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