Understanding the Three Phases of a Marketing Funnel

A marketing funnel consists of three main phases: attract, convert, and ascend. The attract phase focuses on converting attention into leads through interactions like lead magnets, websites, and ads. In the convert phase, the goal is to convert leads into sales by carefully mapping out multiple touch points. Lastly, the ascend phase aims to maximize the lifetime value of customers by providing exceptional experiences, increasing referrals, and enhancing onboarding processes.