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Bootstrapping a +$1B Business + Selling To The Ultra Rich | Jesse Pujji

My First Million

NOTE

Unlock Value by Targeting Exclusive Markets: same work but add a zero

Leveraging exclusive data from established platforms like Triple Whale can open lucrative opportunities in specialized sectors, such as financial services. Creating a business model that involves limited access to essential information can drive demand among hedge funds, as exclusivity is a significant value proposition for these clients. Implementing a reverse auction not only enhances competition but also ensures that the data is coveted and not widely available, further solidifying its market value. Additionally, exploring alternative assets is highlighted as a strategic move for business growth; a single successful deal can dramatically increase revenue potential. Adopting a mindset of 'adding a zero'—where businesses charge significantly higher fees for the same efforts—can elevate profitability, as evidenced by the substantial ticket prices charged in event industries.

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