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Building Success on Your Own Terms (on The Learning Leader Show with Ryan Hawk) | Ep 691

The Game with Alex Hormozi

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Perception is Key in Marketing

A marketer flew in Larry King to interview him about his book but found the ad not generating expected results. Upon reviewing, he realized the importance of a strong hook. By re-recording the first minute with a new script, they made $100 million the next year. This highlights that how people perceive the information is crucial and sometimes matters more than the information itself.

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