How I Built This with Guy Raz cover image

Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey

How I Built This with Guy Raz

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The Value of Customer Stories

Customer stories add immense value to the uniqueness of a product. Understanding why customers buy a product and the story behind their purchase can elevate its appeal. Having customers share their experiences and stories about a product is a powerful tool that many companies and founders lack, making it a valuable asset to leverage in marketing and selling the product.

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