Valuation Over Profit: A Dilemma of Growth

The incentive structure often prioritizes business valuation growth over sustainable profits, leading to unrealistic revenue projections and inflated hiring forecasts. This creates a disconnect where businesses may seem to thrive on paper while lacking a solid foundation for long-term profitability and employment stability. For organizations aiming to build sustainable, profitable sales teams, the focus must shift from merely enhancing valuation to nurturing genuine growth and value for customers. An exception exists when there is a repeatable outbound sales motion, yet even that approach has its limitations.