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Eric Jorgenson — on Publishing, Progress & Reinventing the Playbook (EP.194)
Infinite Loops
Selecting evergreen and broadly useful ideas for a book
The process of choosing ideas for a book is not based on personal agreement with them, but rather on selecting the most evergreen, applicable, and broadly useful ideas that can be incorporated into readers' lives. The aim is not to present the author's thoughts, but to provide practical and beneficial concepts for the audience.
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