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This Should Be Every Writers Pricing Strategy (charge more!)
Coffee With Cole: The Digital Writing Podcast
Why You Should Stop Charging Per Hour
Charging clients on an hourly basis limits your earning potential as it ties income to time spent rather than the value delivered. This model fails to reward efficiency; completing work faster results in lower overall earnings. Clients also associate hourly rates with other everyday services, which typically do not command high prices, thereby sandwiching you between lower-cost competitors. Rather than charging per hour, consider pricing your services per project or per asset based on the project's value to the client. This approach can significantly increase your fees, allowing you to earn more for the same effort by focusing on the results or success of the project rather than the time taken to complete it. Transitioning from a time-based pricing model to a value-based model maximizes your revenue potential and differentiates you from others in your industry.
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