Coffee With Cole: The Digital Writing Podcast

This Should Be Every Writers Pricing Strategy (charge more!)

36 snips
Aug 1, 2024
Dive into the art of pricing with insights tailored for writers and freelancers. Discover why it's smarter to either be the cheapest or the most expensive rather than settling for the middle ground. Learn the importance of valuing your work and overcoming pricing fears. Hear real-world examples that illustrate how premium services attract better clients. Find out how strategic pricing can redefine your financial success and bolster your confidence in the worth of your writing skills.
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ADVICE

Value-Based Pricing

  • Stop charging by the hour for your services.
  • Tie your pricing to project value or outcome, not time spent.
INSIGHT

Outcome-Focused Pricing

  • Clients care about the outcome of a project, not the effort involved.
  • Price your services based on the project's value, not hourly rates.
ADVICE

Pricing Expertise

  • Don't undervalue your expertise when creating resources like templates or training documents.
  • Charge for the years of knowledge behind them, not just the creation time.
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