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Coffee With Cole: The Digital Writing Podcast
This Should Be Every Writers Pricing Strategy (charge more!)
Aug 1, 2024
25:42
Snipd AI
Dive into the art of pricing with insights tailored for writers and freelancers. Discover why it's smarter to either be the cheapest or the most expensive rather than settling for the middle ground. Learn the importance of valuing your work and overcoming pricing fears. Hear real-world examples that illustrate how premium services attract better clients. Find out how strategic pricing can redefine your financial success and bolster your confidence in the worth of your writing skills.
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Quick takeaways
- Positioning as either low-cost or high-cost is crucial for writers, as avoiding the middle tier elevates perceptions of value.
- Understanding the true value of outcomes rather than time invested allows writers to significantly enhance their pricing strategies.
Deep dives
The Importance of Pricing Strategy
Choosing the right pricing strategy is critical for writers, and it is recommended to either position oneself as very cheap or very expensive compared to peers within the industry. Many writers make the mistake of arbitrarily selecting prices based on instinct or by simply mirroring competitors' rates, often accepting lower prices or discounts. This method lacks a strategic foundation and can harm potential earnings, as it does not reflect the true value of the service or product offered. Instead, understanding how pricing affects client perception is essential because price communicates the perceived value of expertise and services.
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