Apple focused on creating user-friendly software and pushed for a uniform interaction that users could handle, minimizing the need for technical fixes. The introduction of the Apple Store, with its Genius Bar and unique retail experience, changed the way customers perceived Apple products and set them apart from other retailers' offerings.
Trust, cash flow and why retail matters
Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.
You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.
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