William Metzger: The First Car Dealer in the US

William Metzger played a pioneering role in the automobile industry. He co-founded the first car dealership in the United States in 1895, selling electric cars. Metzger recognized and addressed the challenges facing car manufacturers at the time, such as lack of cash, the unknown nature of the product, and the need for service and trust. He co-founded auto shows and organized public car races to demonstrate the value and potential of cars. Metzger's understanding of distribution led him to establish profitable dealerships and alliances with other manufacturers, enabling the growth of the automobile industry. However, the model of dealership reliance is being challenged by companies like Tesla, who are shifting to direct sales, bypassing dealerships.