Identify and Transform Beliefs

Start by recognizing the myths, mistakes, and misconceptions your prospects hold. Create a comprehensive initial list that captures these beliefs, involving team members from various roles like customer service or sales for diverse insights. This brainstorming should be a free-flowing process; you can refine and prioritize the information later. Following this identification, focus on determining the essential beliefs your prospects must adopt for them to consider purchasing your product. This dual approach effectively guides your strategy for influencing customer beliefs.