Writing Process, Reviewing Work, and Writing Prompts

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As a writer, I often miss typos in my own writing, but my copy editor always catches them. She has a unique ability to spot errors and is motivated to make our content awesome. I get writing prompts from people asking what to write about, and I also explore questions I don't have great answers to. Anyone can do this and find interesting topics to write about.

Lenny writes one of the top five business newsletters on Substack — which has amassed over 500,000 subscribers. He hosts a podcast that makes him more money than he made in corporate America. And he’s built a raving X audience of over 188,000.

No training. No ego. And to top it all off, he writes in one of the most oversaturated markets on the Internet: product management.

How does he do it?

After his first Substack post went viral, “What Seven Years at Airbnb Taught Me About Building a Business”, Lenny saw the positive impact that his ideas had on his readers. He became obsessed with adding value. His motto?

“There’s always room for better content.”

In an age of cheap, viral-hungry clickbait, Lenny’s quality bar is through the stratosphere. He spends hours researching and revising. He takes ten, twenty, thirty passes on every piece he writes. He’s hyper-focused on adding value. And his audience loves it. His commitment to quality catapults his content above the noise.

In this episode, you’ll see inside Lenny’s process. He opens up about creating high-signal content; following what energizes him; balancing storytelling with practicality; protecting his writing schedule; and above all, rising above the noise.

Twitter: https://twitter.com/lennysan

Website: https://www.lennyrachitsky.com

Newsletter: https://www.lennysnewsletter.com

Podcast: https://www.lennyspodcast.com

Want to learn more about the next course with Write of Passage?

Click here: https://writeofpassage.school/hiw

Want to learn more about How I Write?

Website: https://writeofpassage.school/how-i-write/

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

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