Targeting Providers through Omnichannel Marketing and Patient Personalization - with Tom Hayes and Gareth Dabbs of IQVIA
The AI in Business Podcast
00:00
Leveraging Gen AI for Enhanced Insights and Trust
Applying advanced analytics, machine learning, and AI capabilities internally and externally enable the augmentation of existing capabilities to make operations more accurate and precise, provide faster insights and actions, and enhance the overall user experience. Leveraging Gen AI can further increase the contextual and actionable nature of insights provided, driving more value. Additionally, it contributes to improving trust and reliability in data, which historically required significant time investment.
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