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Navigating the Age of AI Misconceptions
AI has long been misrepresented by technology companies, leading to misconceptions about its true capabilities. The challenge lies in bridging the gap between consumer expectations of intuitive AI experiences and the technical complexities required to deliver them. Marketers face the dilemma of educating both consumers and C-suite executives about the realistic implementation of AI in strategies, amidst the prevalent lack of understanding and over-inflated expectations in the market.