#141: Sean Cannell – How YouTube is changing and what works in 2023
Creator Science
The Importance of Hot Topics for Discoverability and Growth
Influence and trend surfing focus on hot topics to gain attention./nDigital agencies should focus on hot topics for better results./nStrategic use of topics can lead to awareness and growth./nValuable content has its place but won't get results without awareness./nPlaying a strategic game with topics can increase discoverability and growth.
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