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The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu
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Adaptability and Depth in Agency Work
The landscape of agency work is changing, and agencies need to be adaptable and willing to broaden their horizons to avoid becoming obsolete. While many focus on breadth for scale, the key lies in depth. The speaker highlights the importance of providing in-depth services like a CMO or fractional CMO instead of just being a media buyer to retain clients. The speaker also shares personal experiences of agency challenges and the need to stay relevant in a changing environment.
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