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#145: Your Website Probably Stinks—Here’s How to Fix It!
Business Made Simple Podcast
Clarifying Your Website's Purpose and Benefits
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Your website should clearly answer the questions: what do you do and how does your product make customers' lives better? Use benefit language in the header to showcase how your product or service can help customers save time, money, get ahead, join a community, or simplify their lives. Clearly communicate the benefits customers will receive after using your product through headlines, subheadings, or bullet points on your website to demonstrate the value they will gain from purchasing your product.
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